There are over 4 billion people around the world with access to the internet, and numerous businesses are vying for their attention. For small businesses with lower budgets, an online blog, defined as a website that is regularly updated with information written in a conversational style, is a good tool to have as part of their marketing structure. Here are five ways that a blog subscription service can help your small business.
- Develops Relationships With Customers
Whether you are reaching out to existing or potential customers, maintaining a blog allows you to connect with people who have a need for your product or service. Reading your blog familiarizes people with your brand, and having a comment section after each post builds rapport with customers. Through your online content, customers are able to see a more personal side to your small business and gain trust and familiarity in the process. In addition, you can use the content created for the blog on social media posts, another platform where you can build relationships with customers.
- Educates Your Readers
Offering an article about how your product or service can make life easier and more enjoyable can be more effective than paying for advertisements. With blogging, you can show firsthand how to engage with your brand and why purchasing a particular product can be beneficial to someone’s life, with a helpful and cheerful tone rather than an off-putting sales pitch. Consider putting testimonials from repeat customers in your blog and allow them to show how your brand has made their lives better. People are usually more likely to take the word of a customer over business owners who have a monetary stake in promoting their company, so work with existing customers to bolster your online presence.
- Boosts Search Engine Optimization
Blogging often utilizes keywords for search engines such as Google to pick up. This is particularly important for any business that offers a niche product or service and wants to gain new customers, since people will be directed to your blog when searching keywords related to what your brand offers. If your business has a website in addition to a blog, use the blog as another way to drive internet traffic to your website. This is a less expensive alternative to buying paid advertisements and a better idea than sending unsolicited and unwanted emails to boost internet traffic.
- Shows You Are an Industry Expert
Along with educating your readers, blogging helps you to build a reputation as a leader and expert in your specific industry. You can tailor your blog posts to reflect what your business does well, gaining the trust and confidence of current and future customers. In addition to writing about your brand, writing about topics that you have knowledge in helps you to build credibility as someone who is well-informed about your industry and not just out to sell something.
- Increases Exposure
When people like a particular piece that you post on your blog, they are free to share that post with others in their social media network, which in turn drives more interest in your product without needing to pay for advertising. Word-of-mouth exposure is particularly useful when existing customers vouch for your business, and it helps when the customers can show online content such as a blog to back up their claims. If you are starting a new small business, consider partnering with an influencer to help promote your posts, as these minor celebrities already have a large number of internet followers.
Keep these five reasons in mind as you navigate the exciting, useful world of blogging to promote and market your business.