A website needs to acquire organic traffic to boost its ranking in the search engines. Generally, the crawlers or spiders refer to the system bots which analyze the site and evaluating whether it met the content criteria. Once they have assessed the content of the website, these bots will organize the information in the search index.
SEO plays a vital role in making the website ready for crawlers. It molds the site into its perfect shape to help it meet the search engine requirements. In this way, you can rank your website better than the competitors. However, this concept is challenging to do and requires extensive knowledge to build a site with exceptional SEO. To improve your website, you must check whether you’re doing the right thing. Read our search engine optimization checklist to know how to boost your ranking.
1. Improve your Keyword Research
Keyword research is an extensive study and use of the anchor words to place in your content. You must learn how to identify the proper keywords and utilize tools that can help you do the research.
Generally, a word with a high volume suggests that many people are searching for that topic. Of course, you must look for a keyword with a low volume. In this way, you can able to reduce the competition and improve your search index.
2. Optimize your website using keywords
You can pick target keywords that contain low competition. Let’s say, you wanted to create a blog about search engine optimization in Australia, you can use words like SEO Perth or SEO Brisbane. If you concentrate on your locality, you can boost your website’s ranking even more.
Put yourself into the shoes of the researchers and identify what topics that they mostly look for. You may also visit forums to check the trending search and use it at your advantage.
3. Write High-Quality and Engaging Content
Content is the most important thing that you need to create. Keywords are nothing without quality and engaging information.
To come up with quality content, you should gather information as accurately as possible. Make sure to use at least two to three references. You may also use readability and SEO checkers to know if your content passed the website standards.
Keep yourself active in groups so that you will know what the trending topics are. You may join the community groups via social media or consider participating in Quora, Reddit, or other websites.
4. Boost Your Backlinks
Backlinks are essential to building a high score of SEO and they attract organic traffic. In layman’s term, these concepts are like referral networks. Most of the target websites are the topnotch and long-established sites in the industry.
For example, if you want to build a profile in the market, you need to be backed by a popular website. Many people will believe in your brand because an influential and reputable company referred you to the people. This scenario explains what backlinks can do for your website.
Guest blogging is one of the most effective ways to acquire backlinks. You will write an article for the company for free in exchange for the backlinks.
5. Speed Up Your Speed and Load Time
Bounce rates refer to the activity of the visitor that measures the time in entering and leaving the website.
To improve your bounce rates, you need to identify what makes the visitors go out from your website. Well, the major concern is speed and load performance. Sometimes, it takes minutes before the webpage will display on your screen. In this case, you must check your overall website to see what the problem is.
- Check the resolution and kilobytes of the images, make sure to keep it compressed but still preserving its quality.
- Use a vector rather than raster images.
- Apply apps or plugins that work well on your website
- Make sure to clear any cache
- You must apply a seamless and responsive web design for your site
6. Utilize Breadcrumbs for Your Website
The breadcrumbs serve as the sitemap of the website. These structures are relevant in making your site traceable by the Google bots or crawlers.
Aside from it guides the visitors to enter and navigate the website, it makes it easier for the search engine system robots to analyze your data and organize them for the SEO index.
7. Make Your Meta Description Stand Out
A meta description contains 155 to 160 characters and it helps in persuading the visitors to check your website. When you search a topic on the internet, you encounter various results and you can easily choose the best source by reading its preview content.
This preview texts are also known as the meta description. If you’re familiar with Yoast SEO in WordPress, you will see the score that ranges from red, orange, and green.
Of course, you need to acquire the green color to activate the full potential of the SEO.
8. Improve Search Rankings using Social Media
Social media has the highest influence on driving organic traffic. It also helps your website become reputable and competitive for your brand. If you post every day, you will surely get customers and potential leads for your products and services.
As much as possible, you must utilize social media tools for free. However, if you want to make your brand visible to the market, you may also opt for paid ads.
9. Monitor Your Competitor’s Website Authority
The website authority is an essential element in the digital marketing world. It resembles the benchmarking approach. This is the stage wherein you will assess the competitors’ performance over a certain period.
In this way, you can identify whether you’re able to keep up with the competition or not. If you find a loophole in your branding, SEO, and marketing, you may be able to plan about the feasibility, risk management, and improvement of the website.
10. Use Catchy Headlines and Contents
Most people pay their attention to unique headlines or something that will capture their interest. By using catchy headlines and writing interesting content, it will persuade the visitors to read your article.
Familiarize yourself with marketing jargon to influence the target audience. If you know how to do this approach, it will help you beat your competitors.
11. Consult an SEO Expert
Why do you need an SEO expert? Even though you had followed the steps flawlessly and perfectly, you still need to hire someone to do the SEO audit for you. These specialists have experienced in managing the search engine optimization and increase your ranking among the competitors.
You may consult their professionalism and learn from them as well. You can hire for a part-time or casual SEO specialist to do the job for you.
For some, it takes a year or two before they can reap the harvest of their SEO work. You must learn from several mistakes before you can master it.
Furthermore, you need to have a keen observation to differentiate your website versus the competitor’s site. If you can surpass these challenges, you will outrank your competitors and make your website a successful one.