The emerging solar industry is growing at more than 20% year after year. As a result of this growth, marketers have taken advantage of the solar “gold rush.” Because of these marketers’ use of outdated tactics, solar companies who spend thousands of dollars on marketing without seeing significant results have become skeptical. Fortunately, amid the competition arises a true solar digital marketing expert. Z4 Solar has actual industry experience and knowledge that allow them to provide better service than other marketers.
The Z4 Solar team consists of passionate individuals who have a deep understanding of both the marketing landscape and the solar industry. This unique combination separates Z4 Solar from the competition. The team dedicated all their energy and resources to driving profit for both small and large companies. Z4 Solar has helped small dealers grow from 5-10 installations a month to more than 20 installations a month. They have also helped larger dealers grow from 50 installations a month to more than 100. The team is more than capable of navigating the intricacies of each sub-niche in the industry. They also put into consideration the unique challenges of clients of different sizes.
Running paid social and search engine optimization, Z4 Solar helps clients generate quality leads. They have a unique creative ad copy in the Facebook ads landscape. Similarly, they have expertise in Google PPC to target homeowners who have an interest in solar. The team then funnels and qualifies the leads using an in-house system that they built. They then implore multiple marketing techniques to turn the leads into appointments, and ultimately into clients. Z4 Solar makes the most of their knowledge and creativity to educate and excite average homeowners on all the benefits of shifting to solar.
With Z4 Solar, detailed metrics are employed at every stage – from ad creation to the closed deal. The team trains the sales representatives of solar companies on how to handle online leads. What’s more, the team works 7 days a week, knowing that most of the magic in solar happens during the weekend. Z4 Solar also sets proper expectations with their clients, taking only those that they’re certain they can help. If the team feels that there isn’t a fit, they don’t take on a client. This practice is in direct contrast to other marketing agencies who take on any client even when they can’t guarantee results.
Z4 Solar clients are treated like family: with love, respect, and dedication. The team makes sure that clients develop their own deep understanding of their marketing campaigns and continually grow over time. The quote “We are explorers, not conquerors” provides a vision for Z4 Solar. It drives and directs the company to focus less on crushing competition and continue instead as explorers of innovative solutions for the good of its clients and the solar industry as a whole.
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