Live social discovery app, Yubo, announces that its latest Elite Pack has officially been rolled out to 100% of Android users on the platform. For those of you who are not familiar with Yubo, it has gained significant popularity among Gen Z who are looking for an authentic way to socialize and interact with others their age through live streaming, games, chat, and more. It has a unique business model that draws inspiration from the gaming world that its users already know and love, using an in-app currency called YuBucks that users can purchase to spend on features like Boosts and Spotlights (we’ll dive into these more later).
Yubo recently introduced its Elite Pack, which combines some of the app’s most popular paid features and also includes four new and exclusive features that are only available with this pack. The Elite Pack has been seeing great success on iOS and now all Android users will also be able to enjoy its features. It joins Yubo’s suite of pack offerings as the second pack, following the app’s original Power Pack.
Why did Yubo Introduce the Elite Pack?
The Elite Pack was introduced to give Yubo users even more possibilities to personalize their experience and expand their social circles with friends from all around the world. According to a Yubo spokesperson, “At Yubo, we have always valued the feedback of our users, so when we saw our users requesting the creation of new exclusive features to personalize their experience further, we started brainstorming how we could bring some to life. This exploration ultimately resulted in the release of our new Elite Pack.”
This new pack also reinforces Yubo’s freemium business model by offering even more paid feature options to its community. Users can purchase paid features a-la-carte or through Yubo’s two feature packs, the Power Pack and Elite Pack. The app itself is free to use for all users and relies on in-app purchases for its revenue instead of advertising or subscriptions most commonly found among other social platforms. This gaming culture-inspired model is already very popular with Gen Z, who are accustomed to accessing the main features of their apps for free and purchasing paid features to enhance their experience the way that they choose – and with the introduction of the Elite Pack, Yubo users are now able to unlock four new feature never before seen on the app.
Yubo continues to innovate to create a strong online community, which is made up of 99% Gen Z users between 13-25. As the first digitally native generation, Gen Z are constantly looking for new ways to transform or enhance their experience and remain acutely dialed into the latest trends when it comes to technology and socializing online. To stay true to its users and to continue meeting their needs, Yubo is constantly iterating and developing new features to ensure the best experience in an environment as safe as possible.
What is Yubo’s Powerpack?
The Power Pack is the original subscription package that first became available on Yubo, while the Elite Pack is an upgraded iteration of this original pack. The Elite Pack includes the original Power Pack features, plus four new and exclusive features most recently developed by the Yubo team that can only be accessed through the Elite Pack.
Users with the Power Pack have access to these unique features:
1. View a list of profiles who swiped right on you
Every time a user logs onto the app, they will see the number of users who swiped right on them, plus the option to view those users’ profiles and to add them back. The benefit of seeing who already swiped right? Users can instantly find people who are interested in connecting with them.
2. Get a free Turbo, Boost and Spotlight every week
With a Turbo, a profile will be placed first in the swipes for a limited amount of time.
The logic is the same with the Boost feature – the livestream of your choice will be placed at the top of the feed, creating more visibility, and a higher chance of attracting new friends.
Using a Spotlight will place the user’s profile in a featured location of the messaging tab, allowing potential friends to reach out before they’ve been added. If the user replies to the initial message, they’ll automatically become friends.
Turbo, Boosts, and Spotlights can also be individually bought with Yubo’s in-app currency, YuBucks. This in-app virtual currency was introduced in July 2021 and allows the Yubo community to make all of their in-app purchases easily and seamlessly. YuBucks can also be used to buy or offer Pixels, collectible digital art to be collected on Yubo.
3. Ability to swipe over 10,000 profiles a day
Users who want to swipe right on every single profile so they have the maximum chance of meeting friends are able to with this feature.
4. Unlimited Reverse swipes
Users who swipe too fast and accidentally swipe left on profiles they actually wanted to add as a friend can reverse their decision and swipe right instead.
What is Yubo’s Elite Pack?
The Elite Pack has all of the features of the Power Pack, with additional upgraded features to maximize a user’s potential to connect with new people and form friendships. These new features include:
1. See Your Swipe History
Not only can users reverse their swipes, but now, they can access their entire swipe history. By allowing users to scroll through their past swipes, they can follow up on friend requests that may not have been seen through sending those users a pixel or a reverse Spotlight message.
2. Reverse Spotlight
With the typical Spotlight, the user’s profile will appear on a variety of other users’ messages tabs. The Reverse Spotlight, on the other hand, will allow a user to send a message to someone they’d like to be friends with, and Yubo will feature that message like a spotlight on the other user’s messaging tab. Reverse spotlights can help users get noticed if their friend request got lost.
3. See Who Viewed Your Profile
With the default Power Pack options, users can see who swiped right on them. But, with the Elite Pack, users can now also see who has clicked on their profile and how many times they’ve viewed the profile as well. While other features of the Elite Pack ensure users don’t miss out on those who they want to be friends with, seeing who viewed their profile will make sure users don’t miss out on those who want to be friends with them.
4. Priority Swipe
With Turbo, available in both packs, users can put their profiles at the front of swipes for a limited duration of time. With the Priority Swipe, the user’s profile will appear at the front of the swipes for those they swiped right on for as long as they have the Elite Pack. The increased visibility can lead to increased friend requests.
How Can Users Get Yubo’s Elite Pack?
Users on Yubo can access the Power Pack and Elite Pack’s features through Yubo’s new activity tab. Users who click on the tab will see options to view who added them, who viewed them, and their swipes history. If they don’t already have the Elite Pack added to their account, a helpful pop-up will direct them to the screen to do so. Users then have the option to choose a 1-week, 1-month, or 3-month subscription of either pack. Users do not need to have previously owned the Power Pack to purchase the Elite Pack.
Why is Yubo’s freemium model good news for privacy?
Through Yubo’s freemium model, Yubo ensures all user data is kept private and protected. Yubo prioritizes the protection of user data and thus does not need to sell any of its users’ personal information for targeted advertising. These paid upgrades are meant to better the users’ experiences on the app and keep the focus on connecting and socializing with new people without the distraction of ads. No ads, free to use, and optional customizations is what every user can expect when logging on to the Yubo app.
About Yubo
With 60 million users across 40 countries, the Yubo App is a fast-growing Gen Z-focused app that prioritizes safety and the experiences of its users. Yubo users can hop in livestreams where they can interact in real-time with other users. Key features of the livestreams include free-to-play games, a variety of fun filters, and a comments section for everyone to join in. When not livestreaming, users can enjoy the messaging feature to chat with friends made on Yubo, or they can head over to the swipes section and search for potential new friends. Perfect for introverts, extroverts, and any mix in between, Yubo is a safe online space where young minds can express themselves.