As soon as the Supreme Court struck down the 1992 federal law that effectively banned commercial sports betting in most states within the US, the race was on for brands to become the top US sportsbook. The change in regulations came into place in May 2018 and it allowed individual states to become responsible for the legislation of sports betting for people residing within the state. It is believed there were over $150 billion in illegal wagers on professional and amateur sports being placed in the United States every year and this ruling sought to change that behaviour.
The striking down of the law that band commercial sports betting in many states was music to the ears of sports betting companies across the world. All of a sudden,a new market opened in the United States and it was just waiting to be accessed. However, there were two brands in particular who already had a foothold in the online sports gambling market in America.
Anyone who had an interest in the online sports betting market in the United States knew FanDuel and DraftKings would lead the way in the early US sports betting race. They already had a strong sports gambling userbase thanks to their long running fantasy sports games. Playing fantasy sports games for real money has been legal in the US for some time and while many of the other brands offering sports betting services were entering the market for the first time, FanDuel and DraftKings already had a loyal group of members.
Both brands quickly created their sportsbooks and anyone who already had an account with them could use the same details to access the online sportsbook. Both FanDuel and DraftKingsalso spent significant amounts of money on their marketing campaigns and that gave them a head start in the US sports betting race.
However, many brands are working hard to challenge FanDuel and DraftKings and one of the most popular mobile betting apps is betMGM.
BetMGM have worked hard, not only on the development of their sports betting application but also the roll out of their app to millions of people across the country. At the time of writing, the betMGM app is available to people in Indiana, West Virginia, Colorado, Tennessee, Pennsylvania, Nevada, New Jersey, Iowa, Virginia, and Michigan. The app is available on both Android and iOS devices and there are plenty of great features to be excited about, including Edit My Bet,Cash Out, In-Play betting,live in-game visuals, andTrack Your Bet.
Football, Hockey, Soccer, Baseball, Basketball, Tennis, Formula 1, Boxing, Cricket, Combat Sports, and Aussie Rules are just some of the sports available on the BetMGM sports betting app.
BetMGM have also been working hard on an advertising campaign featuring actor Jamie Foxx and they certainly mean business. The question is, can betMGM do enough to challenge the likes of FanDuel and DraftKings for the title of best sportsbook in the United States?