Hiring an SEO agency is the first step any business can take to create great content for its marketing strategy. This type of agency is bound to make your brand more visible to the outside world and help increase traffic for the business. Nowadays, all types of businesses are working on moving up the search results of all search engines because they have realized the benefits it holds.
Before hiring such an agency to help with your business marketing, it’s important to conduct your research and ensure that the company has a good reputation. Familiarizing yourself with how SEO content marketing works is also a great place to start so that the whole process doesn’t end up confusing you.
Here is what you can expect when you make the decision to hire an SEO agency.
An Introductory Meeting
After you’ve hired a team of experts to oversee all your content marketing on the internet, you should expect an introductory meeting to happen with them. This can be in person or video conferencing.
In this introductory meeting, you’ll be introduced to the team in charge of all the SEO marketing activities. In this meeting, the team from the agency is likely to ask you several questions about your business activities and the SEO goals you have set.
In addition, you expect them to outline to you how content marketing works and their pricing. Unfortunately, like most business owners, SEO marketing can be something complex for you to understand. So you need to voice all your questions, concerns, and ideas and get the clarification you need. If you’ve worked with other marketing brands or sales personnel, it’s normal to have your reservations or concerns. This introductory session gives the agency the chance to decide what strategies they think will best suit your business.
An Initial SEO Website Audit
When you hire an SEO agency, it’s likely for them to conduct an audit on your current website. If the agency you’ve hired doesn’t do this, they’re not following the protocol. An initial SEO website audit is conducted for your site to establish its search engine optimization health.
They will likely need access to your Google Analytics account, reports, and dashboard details. It’s important to note that the time it takes to conduct the website audit varies from one website to another.
This is because of factors like the number of pages on the site and its complexity. An SEO website audit for a website with fewer pages is likely to take less time than one with more pages.
After the SEO website audit has been completed, you’ll receive a call from them, and they’ll want to discuss the results. The results obtained from the audit will lead to the discussion of the steps that your business should take. Although this mostly depends on what is agreed in the contract, the agency can send you an email with all the notes, suggestions, and step-by-step process on what should be done.
However, if you’ve given them the necessary mandate, they’re likely to perform all the changes on your behalf without consultation.
Any professional SEO marketing team will not dictate what they want to be done or what they expect from you. However, a good SEO Cincinnati agency will keep you updated about the whole process.
They’re likely to send regular reports about the progress they’re making with your content marketing process. They’re also going to be transparent about the strategies they’re using and any changes that might be necessary to improve your site’s SEO health.
If you’d like to be kept in the loop about all this, you should suggest it in your introductory meeting or include it in the contract.As much as you need the agency’s help to market your business better at the bigger stage, it’s also important for you to have a say about the activities. This will help you be more versed about how search engine optimization works, and also, in case your input is necessary, you’ll be likely to give it.
Even though SEO companies work as independent bodies, you want to find one that can coordinate well with your existing team. This is, of course, made possible by constant communication between the agency and your team.
It’s important to bear in mind that the SEO marketing team is working for you and your business under a contract. Once this contract expires, you will likely go your separate ways. Your team, on the other hand, will remain to keep things running.
For this reason, they also need to be involved in the whole process so that when the agency leaves, things can keep running smoothly. When your team and the agency work seamlessly together, the whole process is likely to move a bit faster and help your business achieve its goals on time.
Responsible And Always Working For You
When you hire an SEO agency, you expect them to be working for you until the specified time in the contract expires. Any marketing agency that spends your money recklessly and isn’t keeping time is not working for you.
As a business owner, the main reason for hiring a marketing agency is to free up your time to focus on more business matters. Therefore, when you outsource content marketing to them, you should never have to micromanage them.
Finding a professional and responsible SEO Cincinnati agency is important so you will never have to doubt whether they are working for you or not. This is because they are ever focused on delivering credible results as per your expectations.
Taking the plunge by contracting with an SEO agency is likely going to help your business appeal to greater audiences. However, it’s important to ensure that the agency you hire has your best interests at heart. Ensure that they share the same vision with you for the business. This will likely lead to a smooth sailing operation, and your business will benefit in the long run.