Andrew Rossow, an adjunct law professor teaches Internet Law to 2L and 3L students at The University of Dayton School of Law, his alma mater. He also just launched AR Media, a media consulting agency in Austin, Texas that specifically focuses on Gen-Z and young entrepreneurs looking to create and/or nurture their personal brands.

Rossow, 31, has his own unique tale of entrepreneurial success that he describes as a “complete accident” that resulted from a very toxic relationship. “Graduating law school, I was very fortunate and blessed that I did not have any debt or student loans,” he says. “But, at the time, I had just entered into what I would very soon learn to be an extremely abusive and toxic relationship, which I would then go into tens of thousands of dollars worth of credit card debt.”

The young attorney said that after maxing out every credit card to his name, he needed to find a way to pay off the debt, and quickly. “Back in 2016, I sort of fell into media journalism, accidentally of course, after submitting a 20-page thesis to the Ohio State Bar Association, analyzing the legal implications mobile AR gaming brings to the average consumer and small business, using the then-newly launched Pokemon Go as a case study. It just took off from there.”

It was at that moment that Rossow found himself with invitations to write for media outlets like HuffPost and Forbes. “I of course was simultaneously practicing law, helping clients address Ohio’s opioid epidemic. The law professor revealed that through the world of journalism, many individuals, including Hollywood’s public figures and Silicon Valley’s brightest minds were still lacking an essential resource that is often overlooked when paying enormous amounts of money to larger agencies.

“These agencies are focused on the big fish associated with your brand, leaving open many small gaps that just sit idle. Whether you are a small or large business owner, you can’t afford to leave behind those gaps. I help clients recognize what those gaps are on an affordable scale.”

Rossow describes any brand as a newborn baby—fragile and requiring attention 24 hours a day, seven days a week. “You must nurture it and discipline it,” he advises, adding that “failure to attend to your brand, big or small, will only lead to neglect and it ending up on ‘the streets’, left to fend for itself. We all know how that turns out.”

Recently, VaynerMedia’s Gary Vaynerchuk recently launched a suite of consulting services that are more affordable than VaynerMedia’s full-service global creative and media agency, building a structure designed to help Gen-Z build relevancy with today’s newest technologies. 

Like Vaynerchuk’s services, AR Media focuses on content curation surrounding social media platforms like TikTok, as well as understanding how artificial intelligence, crypto, and our media landscape as a whole, converge and conflict. He has worked with many high-profile individuals, including, but not limited to Hollywood’s Lorenzo Rusin and recently Jason Gann at the EMERGE Virtual Cannabis Conference & Expo. AR Media also regularly works with Nashville’s Jesslee, Dave McElroy, and Pagentri. But his focus is also to teach good, digital hygiene to younger talent, previously working with TikTok’s Gavin Magnus and child actresses Mylah Caputo and Bella Alexandras.

“Managing your online reputation requires someone who understands the nature and significance of the technology available to us today. The one thing I cannot stand is when individuals are held out as ‘experts on millennials’—what does that even mean? How can a 40 or 50-year-old person understand what goes on in our heads? What do we like? What technologies stimulate us to create? Plain and simple, they can’t. You need a millennial skilled enough to advise others based on technologies they are using themselves, successfully.”

The post Ohio Law Professor Starts Media Consulting Agency in Austin, Texas to Protect Online Content Creators appeared first on The American Reporter.

At over 500K unique viewers per month and an audience of 62% women, purportedly high-income and in big cities in the U.S., Grit Daily’s contributions to Miami Art Week, CES, Sundance Film Festival, and SXSW are — according to those who have seen them — “legendary” — lending credibility to its reputation as the “champion of live journalism.”

Just two-weeks away from Austin’s biggest and liveliest festival, Grit Daily House brings Austin’s 150,000 technophiles a badass lineup of renowned leaders in the tech/media space, including Grit Daily’s team of former VentureBeat Analyst-at-Large Stewart Rogers, former New York Observer’s Drew Grant, and former Entrepreneur.com Contributions Editor, Peter Page — along with a number of guest moderators and speakers that interestingly markets other news outlets — including Rob Pegoraro (USA Today), Mary Ann Azevedo (Crunchbase News), Anna Escher (TechCrunch), and Marty Swant (Forbes). Perhaps the approach to integrate other outlets is selfless — or just a smart strategy. 

Grit Daily House itself has a more direct collaboration with Portland-based Digital Trends, the largent independent technology publisher. Digital Trends will be taking over the Grit Daily House on March 14-15. Their portion of the programming will spotlight women in tech and “tech for change,” their editorial category that explores innovation for the betterment of humanity. The Grit Daily x Digital Trends collaboration will also feature surprise musical guests.

Located in downtown Austin and running from March 13-20, Grit Daily House promises to be packed with speaker panels providing food, drinks, live-music, and of course, brand demos/activations with top media and guest moderator-journalists. And given its footprint, the audience will skew “VVIP.” We like the sound of that. And at American Reporter, we’re intrigued by the collaboration with Digital Trends, which itself has pushed into the “live” space — to dive into all things good, tech, culture, film, and music. 

Between Drew Grant, former Arts & Entertainment Editor at The New York Observer heading up Grit Daily’s editorial and Peter Page, Entrepreneur Magazine’s former contributions editor, creating, shaping, and expanding Grit’s contributor network, there’s nothing that can stop the endless realm of innovation and creativity waiting to join the ever-growing ranks of what Grit Daily is building out with its live-journalism division.

It’s one thing to champion a kick-ass story, but it’s another thing entirely to champion the very individuals that comprise a powerhouse media structure. 

Without Grit Daily’s venerable crew, which includes individuals from ABC, CBS, CNN, Fast Company, Forbes, FOX News Channel, PopSugar, SF Chronicle, Verge, Vice, VentureBeat, and Vox, live-events at CES, Web Summit, Collision, Amazon Alexa’s Voice Summit, Ascent, The Next Web, and SXSW wouldn’t be possible.

With Ideas Editor Yelena Mandenberg, who has been with Grit Daily since its inception, Editors-At-Large Olivia Smith (PopSugar), Jennifer Matthews (CNN), Julia Sachs, Sarah Kocur (EDM.com), Stewart Rogers (VentureBeat), and Tina Mulqueen (Digital Trends) continuing to fuel an endless tank of diversity, lending to the 5.2 million users each year while maintaining a 60% women audience.

“The fight for equality must be constant,” Grit Daily founder and Executive Editor, Jordan French told Inno & Tech Today in an interview last year. “You have to be all in, all the time. You can’t fight for equality on Monday but forget about the struggle come Friday. It’s going to take a lot of grit to put an end to inequality.”

And injecting ethics into today’s world of media journalism, both French and co-founder, Andrew Rossow, who also happen to be licensed attorneys, addressed the lack of sustainability that these traditional models that outlets continue to operate by:

“We need to see the news and the economics happening directly in front of us,” Rossow emphasized. “In an era of fake news and questions concerning content accuracy, live-journalism is absolutely essential. Otherwise, we will see the end of media and journalism. It’s just not a sustainable model any longer in 2020.”

The post Grit Daily House Is the ‘New Kid on the (Media) Block’ and Just What SXSW Needs appeared first on The American Reporter.