If you sell on the internet, you know the headache that comes with it, especially if you sell your brand on Amazon. But your job does not have to be shrouded with these dark experiences. What if you could focus on your products and the aspects of the job that you love and leave the rest to someone else? You can — and you should.
The experts at Straight Up Growth are a team of diverse talents that focus on Amazon advertising, additional advertising services outside of Amazon, and advanced analytics and measurement, so you don’t have to.
Evan Kesner, CEO of Straight Up Growth, has assembled an expert team with an array of knowledge in the internet sales venue. He and Daniel Tejada, Head of Amazon Strategy, will utilize their talent to conduct a full audit on your current Amazon account and deliver a straightforward, competitive analysis.
Then they will help you establish goals that align with performance metrics and create a customized strategy to optimize ad spend and increase sales. When put that way, the process doesn’t sound so bad, but when you are trying to do all of these things, plus run your business, it can be quite daunting. This is why the experts at Straight Up Growth want to help you.
Their reputation speaks for itself. Let’s look at a few satisfied customers and how Straight Up Growth helped their sales and grew their brand far beyond what they could have accomplished alone.
When comparing website sales and Amazon sales, owners of a popular pet industry were shaking their heads. Their website sales were remarkable sound; however, products were underperforming on Amazon, bringing in only $15,000 in sales. After a thorough analysis, Straight Up Growth implemented a few key strategies to optimize growth. They found a way to use the existing website customers to drive brand awareness to their Amazon listings. Then they utilized an opportunity to improve the conversion rate in their listings because their low session activity was caused by a lack of organic visibility on the Amazon platform. From there, the experts at Straight Up Growth focused their efforts on new customer acquisition and improving organic ranking.
What did these moves do for the company? In 12 months, there was a tremendous turnaround. The most noticeable change was sales. They went from $15,000 per month to $1,000,000. That’s an unheard-of 6566% in growth! But that’s not all.
With more sales, customer reviews skyrocketed from 12 to 1,600. This growth is a powerful aspect because we all know positive customer reviews sell products. And, as if that’s not enough, the changes Straight Up Growth implemented allowed this company to occupy the #1 organic result for the top search term in the category — a tremendously powerful and coveted spot, for sure.
This success story is only one example of what Straight Up Growth can do for your business. The following example illustrates how your advertising budget doesn’t need a higher bottom line — it needs a lower one. Straight Up Growth can cut your channel-specific spending and still increase sales. Yes, you read that right — and a top beauty brand is proof.
When conducting the brand’s audit, the Straight Up Growth team identified numerous opportunities to reduce ad spend for terms that were not converting. They then redirected those funds to high-converting terms and reduced their advertising budget. This shift allowed the company to focus on new customer acquisition, which improved sales.
So, at this point, the brand is spending less on advertising and experiencing sales that went from $644,000 per month to $1,150,000 for 79% growth. This significant increase occurred even as the brand’s ad spend was reduced by 67%. With the money saved on ad spend, Straight Up Growth helped this beauty brand see a 309% increase in converting non-branded search terms on ads. And the truly remarkable fact — they accomplished all of this positive growth in 60 days.
Superior service and communication
Other Amazon sellers have similar stories, saying their inexperience was met with patience by the Straight Up Growth team. Customers said they appreciated clear explanations on navigating Amazon sales and down to earth break-downs of operational aspects.
Most customers also value the accessibility the Straight Up Growth team provides. They don’t just deliver a plan and abandon you and expect you to see it through alone. Customers respect the constant communication and ongoing expertise with issues that can make the process go awry.
When your company needs the Amazon experts, Straight Up Growth is there to help. They can take the guess-work out of complicated Amazon selling issues and allow you to focus on other details of your company. If a smaller ad spend budget and more significant sales sound like a win-win to you, Straight Up Growth can deliver.