The world of e-commerce has drastically changed the business world, especially in the new reality that companies and entrepreneurs face post-COVID-19. As traditional businesses try to stay afloat during these trying times, companies like Stilton Butchers have tried to leverage the power of digital business as the world faces a global economic crisis forced by the pandemic. The only thing about Stilton is they haven’t just survived coronavirus; they have thrived.
Founded in 1978 by Peter Morgan, Stilton Butchers began in a small Great Britain town of Stilton. After opening multiple branches successfully, the company made a big shift, deciding to focus on the catering market and create one central base of operations where all meat cutting and processing would happen. The move proved to be a bringer of good fortune as Stilton Butchers turned into a top-quality meat behemoth with a 16,000 square meter facility.
But as James Morgan, the son of the founder, took on the reins after Peter passed away over a year back, he saw another vision for the family business: e-commerce. The move again came at the best time as the world faced the most significant threat that companies have seen in the past century. As the novel coronavirus took over the world, countries started locking down and economies crashed as commerce came to a screeching halt.
But even as businesses struggled, Stilton Butchers was in the last stages of their biggest upgrade to date. James had the vision to turn the brand into a retail e-commerce giant by taking online orders and delivering quality meats door to door. The ex-hockey player turned company CEO wanted to challenge supermarket meat providers by offering Michelin-star restaurant-grade meats, which would be shipped to a customer’s home within 72 hours. Through the help of an innovative team, James would also discover packaging that would preserve the meat’s freshness until it hit the chopping board and went into the fire.
Consequently, the brand took off as customers from all corners of the United Kingdom flocked to Stilton Butchers’ website. In a matter of months, the company moved from 500 orders a month to 5,000. As orders increased, so did their profits. From a £7 million business, Stilton has morphed into an empire that now makes over £15 million in profit.
Apart from their digital approach and commitment to customer service, what makes Stilton Butchers stand out is their commitment to providing quality steaks and other top-grade meat. “We believe in the business, everything we stand for, and we offer a service that the supermarket can’t match,” shares James Morgan.
Even as the world slowly eases back into a new norm post-COVID-19, the company plans to ramp up its operations and serve other European countries. With James’ agile approach to business and vision to extend his father and the whole Morgan family’s legacy through Stilton Butchers, there’s no knowing what heights the company will reach next.