Press release distribution through news wire services such as PR Newswire and Business News Wire have been used by companies since the start of electronic press release distribution.
The average result of using regular press release distribution service is simply getting a press release published on average traffic media without strong visibility and Google rank. In previous Google search updates, press releases do not anymore add SEO value to the company, which makes them less valuable.
What companies actually expect from press releases?
Whenever companies releases a press release, they usually have exciting news to share with the world, and the intention is to get the news viral. However, news market is as crowded as any other business market. Long story short, press releases not necessarily provide enough reach to the targeted audience. Additionally, journalist get really annoyed by email spam of the press releases.
Companies expect and hope mostly, to get their press published in the leading media such as Forbes, Fast Company, Times, etc,. However, leading media is big, strong and powerful and the news coverage has to reflect the media content as well. So if a regular startup with an average news tries to get published in Forbes, its most unlikely to happen, because Forbes covers bigger players.
How to get published in the leading media?
Startups and SMEs tend to approach PR agencies which usually have an established media network with journalists. PR agencies pitch stories to journalists and this increases the chance of an average story getting published. However, PR agencies charge a lot and smaller companies cannot afford.
Stankevicius Interactive Media a better solution?
Stankevicius MGM is a PR agency which has recognized the need of PR for startups and SMEs and also acknowledged that the cost for PR services is high. However, the cost is high because the PR business involves a lot of manual work, but not any longer.
Stankevicius MGM is releasing a new PR platform called Stankevicius Interactive Media. The platform automates the publishing process. Yet, the platform is designed in a way that any company can publish news. Definitely there are content approvals to be made, however, any company can try to get a story published on leading media such as Forbes and others.
The logic behind Stankevicius Interactive Media platform is a network collection of agencies, journalist and 3rd party publishers who are searching for new interesting stories with unique content which has not been published before.
For instance, if a regular startup or an SME has a story, this story can be easily sent to the media through Stankevicius Interactive Media platform with a guarantee that this particularly submitted story will get reviewed by the media, with a high chance of getting published.
Stankevicius MGM is a well connected PR agency with global media around the world including a large number of network of journalists, authors, writers, agencies and other publishers.