27 years old Shaquille Hinkson (known as Shaq to his friends) owns Nicks Professional Touch, one of the world’s leading high-end car detailing companies. He started working when he was 17 and kept climbing the ladder of success and showcasing great results.
Marketing, a Necessary Element
Shaquille Hinkson discovered early on that marketing is a great tool and also an essential element to manage a business. Marketing bestows power to the business as well as the entrepreneur. One can take their business to great profits with the right marketing. Business will achieve a high level and the businessman will be recognized by everyone with correct marketing. People need to know about the business to come to it. Thus promotions are necessary as marketing forms a link to achieve the purpose of the business.
Build a marketing strategy
Shaq constantly promoted his company for straight 7 months and earned million dollars, recovered the investment and in fact received it in multiplied form. One need not have great experience but one needs complete disposition to carry out the marketing objectives. He started his marketing strategy with something as simple as acquiring a truck and labeling it with all the information about his company and got it driven on streets for a long time. He created business cards to build a social network for the brand. Each of these strategies benefited him. He then started advertising his business online and building a reputation for it.
Evaluate and Invest
The successful entrepreneur believes that one should invest in what one believes will be successful in the long run after evaluating all the pros and cons of the investment. The path will not be easy but passion will get you through. He invested every dollar he earned while working constantly to improve his business and hoped patiently that he will reap the benefits of his effort and persistence.