Social media has a vast reach across the globe with more than three billion users. As one of the most effective tools to make connections and build an audience, there is no doubt it’s a space where entertainers can thrive. Shani Hollywood’s dream of becoming a model paired with her passion for helping others has made her platform of nearly a million followers a place where anyone can find entertainment, inspiration, and positive encouragement.
Shani is among the most prominent social media models worldwide, and often shares with others the key components necessary to building a powerful presence on social media. Her drive to succeed has found her substantial success across multiple industries including fashion business, commercial real estate, modeling, and social media.
Shani stresses the importance of authenticity and emphasizes the significance of offering value to your audience. She shared with us what she believes are the most important concepts when trying to build a powerful social media platform:
Authenticity- Being authentic and communicating that through your brand will bring value to your audience. To attract people to your brand, it’s important to capitalize on what makes you or your company unique. For Shani, this was using her voice and life experiences to ultimately become someone her fans could relate to, which helped her build a fan base of over 700,000 loyal fans on Instagram alone.
Mindset- A determined and positive mindset are traits crucial in every aspect of life. There will always be challenges along your journey to success. It’s important to plan ahead, keep a positive mindset, and never give up.
Network- Remember, you are who you surround yourself with. Make sure you surround yourself with a winning team. Create an atmosphere that fosters friendship and loyalty which also promotes a team environment. The right individuals will inspire you to work harder and to support one another.
Consistency- Strategize and create content that you enjoy which also makes your followers happy and engaged. It’s important to find what makes you unique in order to create content that displays your trademark style.
Through strategically marketing herself on social media, Shani achieved her dreams of becoming a published model and has since been featured in Playboy Israel, Maxim South Africa, Esquire Latin-American, Playboy Italy, and Playboy Slovakia. She continues to pursue her dreams of gracing the covers of Playboy and Maxim, all while actively managing commercial real estate properties.
Shani’s newest venture involves taking her passion for helping others to the next level, as she plans to begin coaching those battling addiction and mental health issues. Her brilliant marketing skills combined with her passion to help others has propelled her success in the social media realm and continues to do so. Shani is a positive light to countless people across the globe and strives to inspire others on a daily basis. We would like to congratulate Shani on her success thus far, and we can’t wait to see what she does next!