Among the many business aspects affected by the COVID-19 pandemic is marketing. Due to restrictions in events and on-ground activities, businesses now look to online platforms and avenues to promote their products and services. This adaptation has paved the way for the exponential growth and demand for content creators, artists, and influencers. QuikTok is one platform that aims to empower these groups of people while allowing brands to work with them in the most seamless way possible.
Launched recently in March, QuikTok is the first and most prominent public influencer marketplace of today. The platform allows brands, record labels, and even independent artists to purchase promotions from content creators and influencers in minutes. This influencer marketplace prides itself on enabling brands to skip the third-party talent agencies and select influencers to work with using an easy, one-stop-shop platform.
Co-founder Tanner Kesel shares: “What separates us from our competitors is our focus on transparency.” According to him, all creators and influencers have complete control over what projects and promotions they wish to accept or deny and set their own prices. When browsing the platform, one sees exactly what each influencer’s rates are. This convenience is compared to availing services of talent agencies, which often involves tedious and time-consuming exchanges and negotiations between the client and the agency over project terms. “We also noticed that more times than not, some talent agencies will up-charge their clients by thousands of dollars. We are simply a platform that is bridging the gap between content creators and artists, record labels, and brands,” Tanner continues.
Since its launch, QuikTok has amassed a network of over 700 influencers with an overall combined following of over 750 million. The platform specializes in providing opportunities for artists and record labels to have their songs go viral and reach wider audiences. Additionally, QuikTok empowers brands with an avenue for immediate exposure, which ultimately generates or increases purchases.
When they were brainstorming ideas for the platform’s name, co-founder Alex Boro shared that their main focus was for audiences to quickly figure out the platform they targeted, which was initially TikTok. That was where the “Tok” originated from. Afterwhich, the team ran through words related to promotions, music, and growth, but ultimately decided that the word “Quick” stood out and embodied their objective of providing immediate promotions to clients. They removed the letter “c” in the chosen word—like TikTok did—and agreed on the name “QuikTok.”
Although it is currently focusing on TikTok influencers, QuikTok has had numerous inquiries on venturing into other platforms as well. According to its creators, they are considering expanding to these as they grow. For now, the team is set to release a mobile application version of the platform, which will soon be made available to both Android and iOS users. This app would further ease the process of collaboration between brands and influencers. Moreover, content creators will also be able to receive updates and projects through mobile notifications, making for an even more convenient process.
The QuikTok team will also be introducing YouTube and Instagram on the platform, enabling clients to have more options or avenues to purchase promotions from, as seamless as possible.