If you are a digital marketer or starting your career as one, you must have heard about Lester Diaz. He’s a popular social media influencer, with a prolific presence on YouTube. Digital marketing professionals often look up to him as a source of inspiration.
Lester Diaz too had his share of troubles and hardship, before he accomplished success in this field. He was a complete beginner in digital marketing, so he didn’t have too many ideas. But he had a firm belief and confidence in his abilities. He started learning everything from scratch and dedicated a lot of time to getting acquainted with all necessary concepts of internet marketing, SEO, PPC, and affiliate marketing.
“When I first got started in the online marketing space I had no idea the complex world I was jumping into, initially a lot of mistakes were made but those mistakes taught me a lot of lessons. Starting an online business these days is far easier than 10 years ago when I started. Now the tools and resources available for free can take anyone from beginner to launching and running a successful business in a matter of months. Lester Diaz opined.
Hone Your Digital Marketing Skills
Every digital marketer has to be on their toes. When online campaigns start generating results, a digital marketer has to work even harder to keep the momentum going.
According to Lester Diaz, when you are running a PPC campaign for your client, you have to take utmost care that the campaign shouldn’t lead to a negative ROI return. Professionals can get lots of ideas from his YouTube channel where he published a lot of interesting videos on running a successful PPC campaign and explaining to the readers what are the factors that you must keep in mind to get maximum returns from your PPC campaigns through Facebook Ads.
Monetize Your Social Media Activity
Apart from helping digital marketing experts understand the nitty-gritty of online marketing and paid campaigns, Lester Diaz has also posted a lot of interesting and useful videos on his YouTube channel to help social media enthusiasts monetize their activity and mint money from the same.
“My YouTube channel is open to anyone who wants to multiply their earning and growth potential. Not just digital marketing professionals, even beginners, and social media influencers can also get a lot of benefit from it. I have suggested a lot of useful tricks through which you can easily start making money by posting your short videos or reels on Facebook, Instagram, and TikTok,” Lester Diaz explained.
Lester Diaz is especially concentrating on TikTok, YouTube, Facebook, and Instagram because these are the popular social media channels with combined monthly active users of over ten billion. Another advantage of posting your videos on these channels is you get the maximum chance of directly reaching out to your target audience.
Make Your Social Media Content SEO-compliant
SEO is the core of digital marketing. Whenever you post any content online, give considerable time and thought making sure every aspect of it is properly optimized to reach your target audience.. Starting from title, description, hashtags, and even the name of a file—everything has to be SEO-compliant.
Content optimization is a key aspect of being found online, sometimes you might get lucky, but the reality is with millions of videos and articles being published daily, if you want to stand out and be found you have to know how to properly optimize your content not just for the search engines but also within the social media platforms.
“In my videos, I not only talked about monetizing your content from Facebook, launching PPC campaigns, and social media marketing but also reiterated the importance of SEO and content in the context of digital marketing and growing an affiliate marketing business. You have to follow a multi-pronged approach to digital marketing. If you get your basic principles right, no one can hold you back and you will eventually reach some level of success,” Lester Diaz added.
Digital marketers and social media users have showered enormous respect and love for Lester Diaz for his painstaking effort. Today, his YouTube channel has become one of the fastest-growing communities for digital marketers and influencers with over 50K active subscribers.