Keenan Williams, a 29-year-old entrepreneur, has established a strong presence in the online business world. Known for his successful skincare brand, Ko Elixir, Williams possesses the ability to use social media for reaching the target audience to meet their demands. It is his desire to run an independent business that inspired him to switch from working at Sketchers, earning $8 an hour to running a successful brand, Ko Elixir.
Focus on Excellent Content Marketing and High-Quality
Keenan Williams has got a good understanding of running an excellent content marketing campaign. He has got the power to influence his product by clearly transmitting his message to his target audience. Moreover, his high-quality service helped his skincare business brand, Ko Elixir reach $2.5 million in revenue within a single year.
He always focuses on meeting the expectations of his target audience and it is the reason for the success of his skincare brand, Ko Elixir. Keenan Williams has also started an online program titled, The Seven Figures, to guide young entrepreneurs to achieve success in the digital business world. In a limited time period, Keenan has helped many young entrepreneurs earn an income of $250,000 with the help of his online coaching.
Utilizing the Power of Micro-Influencing
Keenan made the use of different strategy and he decided to invest in micro-influencing instead of becoming an influencer. The young entrepreneur focused to convert his Instagram account into a community. And he believes that empowering common people and making his customers feel recognized is more important for establishing any business successfully.