The year 2020 has taught us many things; one of which is that a lot can happen in a year. With the COVID-19 pandemic, the music industry has been one of the most affected sectors during the lockdowns. Many musical bands had their touring plans disrupted in the wake of the pandemic. The year 2020 also highlighted the importance of music in our daily lives. Music is a form of escapism, and it helps people cope and soothe their hearts and minds, especially during these unpredictable times. For this reason, pop band Idolising Nova and Jack Fulton Smith, songwriter and lead singer of the band, continue to storm the music scenes, ready to redefine music as we know it.
Idolising Nova is one of the most popular upcoming bands in the United Kingdom. The band’s lead artist wrote songs that have made it to mainstream media in the UK and topped music charts in Qatar, Middle East. In 2018, the band joined The Vamps on their European tour, entertaining crowds of more than three thousand fans.
As the global health pandemic grounded the world to a halt, all previous plans made by the band to go on music tours in the UK and Europe were canceled as the band and the rest of the world tried to adjust to a new normal. In his words, Jack states, “I felt like the world was crumbling around me, and I lost all motivation to push myself and succeed.”
However, as a man with an indomitable spirit, Jack preserved. He pushed past his predicament to figure out the answers to the looming questions like, How long was the pandemic going to last? Should the band delay releasing music? As a band, Jack Fulton Smith and Idolising Nova ultimately decided to continue making music for their fans, to distract and bring cheer to them in the wake of the global events.
The band released three singles in 2020, each piece gaining hundreds of streams across all digital platforms. As a live concert was no longer a possibility, the band found a way to engage their fans through online content, including Instagram Live Q&As, live acoustic sessions, giveaway competitions, lockdown photoshoots, and so on. Their efforts to keep up the cheer among their fans and all music lovers was well appreciated, as evident in the sky-high streaming numbers and their music being played on ITV’s This Morning.
As the leader of the band, Jack’s work ethic and professionalism are particularly admirable. He never studied or wrote music before the Idolising Nova, which is also his first pop band. However, his love for music has always been evident as he sang songs on the radio during car rides. At the beginning of his musical career, his debut single was played on BBC Radio 2.
Besides being the songwriter, lead singer, and manager of the Idolising Nova, Jack Fulton Smith is also a digital marketing manager at Stilton Butchers, a family business founded in 1978. The company, which has witnessed tremendous growth over the past twelve months, supplies high-quality meat to public establishments, including top Michelin star restaurants across the UK. Since the pandemic, the company has focused on its website, delivering high-quality beef to more than five thousand customers in a month.
In five years, Jack Fulton Smith hopes a major record label will sign Idolising Nova. He also wants to provide mentorship to upcoming artists and bands. He encourages everyone to be open to change and believes that great things can still be achieved in these uncertain times.
To know more about Jack Fulton Smith and the Idolising Nova, you may visit its website.