Michael Kelly is a young entrepreneur who endured tough childhood years coupled with long-term psychological stress. All of this, however, did not deter him from moving on. On the contrary, he used every spare moment to pursue his dreams. Today, Michael is a successful advertiser, entrepreneur, media buyer, and an exceptional copywriter. He takes delight in giving the finest client experience possible. He is a co-founder of an online marketing agency Ads and Funnels, and his main objectives are to ensure that advertising campaigns produce significant results for his company and his clients.
Michael has shared essential strategies for sustaining a successful e-commerce brand in today’s increasingly digitized world. So, let’s dive in.
Harness Content Creation
As amazing a business as you might own, it yields no value without customers. Social media can help you increase your visibility and reach a wide audience in a matter of hours. Yet to win the hearts of your customers you need engaging, high-quality content.
“One of the key mistakes entrepreneurs tend to make is posting social media content that has an overly rigid, dry corporate style. Customers never find such content engaging. By allowing your brand to develop an interactive personality and an authentic voice that shines through diverse social media platforms, you can easily succeed at representing the qualities your business has to offer. If you master the art of content creation, you will see a return in the form of an increase in brand visibility, its reputation, in the amount of incoming traffic, attracted customers and, of course, conversions”, says Michael.
Interactions Are Key
Relationships are the backbone of any social media marketing effort. You should spend time interacting with people to build a positive presence. Social media platforms are constantly coming out with new features that can help you better engage with your target audience. A rapidly changing environment can be potentially challenging, but keep in mind that you don’t have to take on every new feature.
“The more you fall in love with your customers and study them the easier it will be to speak to them at every stage in the buyer journey. Without fully understanding your buyer you’re most likely attracting the low-hanging fruit while neglecting and in some cases even repelling the majority of your target audience”, says Michael.
Use the Best Strategies At Your Disposal
- Strike a Surge in Your Average Order Value (AOV)
When it comes to increasing sales, most marketers’ first instinct is to recruit more customers—but this is far from being the only option. Revenue growth can also be considered by looking at the average order value. Instead of (or in addition to) trying to win over new clients, you can benefit from your existing ones by increasing their Average Order Value (AOV). A high AOV indicates that you are generating more money per paying customer over the same time period. So, in essence, you are not only saving on your client acquisition costs but also scaling your business.
- Transform a Customer into a #1 Fan Through Their Lifetime Value (LTV)
Customer Lifetime Value (CLV) enables you to calculate the ROI of each customer relationship and, as a result, evaluate which interactions are most valuable to the growth of your business.
“Your ability to turn a customer into your #1 fan through using cost-effective channels such as email, SMS, and ChatBot will make or break your profit margin”, says Michael.
- Use Heatmaps & Split Tests To Increase Store Conversion Rates
Use tools like HotJar and Microsoft to study buyer behavior. These and other approaches can be used to increase a range of website metrics, although they are most typically associated with recruiting new customers, registrations, and downloads, among other things.
- Optimize the Customer Experience For Mobile
The average smartphone user spends over 3 hours a day online. Because ensuring the best possible customer experience is critical to the success of any business, the answer is straightforward: any successful brand should now optimize its service to be mobile-friendly.
Recent studies show that 73% of entrepreneurs consider customer acquisition a top social media trend for 2021. Advertising on social networks through a well-built SMM strategy will cost nothing compared to advertising on TV. Plus, SMM works like a clock, allowing you to continually attract new waves of target audiences.
No rule says you should invest in social media marketing, and to be honest, your business will probably survive without it. But, do you want your business to survive and not flourish?
Experts of full-cycle digital marketing agencies like Ads and Funnels can guide you through diverse customer acquisition strategies and help you develop a plan aimed at best results.