Candle sprays and diffusers are great additions to upscale any home. But for mother-daughter tandem and business partners, Priscilla and Dejaly Figueroa, such products brought their relationship closer as they chased their dream of creating a business empire. Hence, Ala Deja Dejaly Collections was born, a brainchild of their vision, to turn ordinary houses into luxury spa experiences with their distinct scents.
Ala Deja Dejaly Collections is a rising brand in the market, proudly sharing their collection of candle sprays and diffusers to many who need them. Recently, the trend of adding such products in one’s home or office has been increasing. Candle sprays and diffusers, because of their quality scents and ingredients, are known to alleviate stress and anxiety in any environment, which is why the mother-daughter team decided to make a line of their own and elevate people’s moods anywhere across the country with their signature scent.
Ala Deja Dejaly Collections carries products that give life to a room and sets a positive tone for the people in it. They are formulated to provide countless benefits, such as boosting one’s aura and providing a lovely atmosphere. With one simple addition of their candle sprays or diffusers, anyone can be transported to a dream destination. The brand’s signature scent is best known for leaving a memorable experience and lasting impression.
Furthermore, the brand ensures that their products are safe for anyone. As they were carefully overseen by the mother and daughter team, Ala Deja Dejaly Collections is truly a family-friendly brand. It is a company built by a family for families looking for ways to elevate their lifestyle.
Priscilla is a proud mother of three children, her prime source of inspiration and motivation for building Ala Deja Dejaly Collections. Working with her daughter Dejaly on building the brand is one of its most significant rewards. Aside from spending more time with her, Priscilla was amazed at how eager she wanted to learn the ropes of the business. The 11-year-old is a true entrepreneur at heart.
Priscilla is thankful that Ala Deja Dejaly is paving the way for her daughter to grow stronger as a person and as an entrepreneur. “She feels empowered when we sit down for a business meeting. She learns to plan, lead a team, learn marketing and sales skills, and see that failure is a part of the journey,” said Priscilla. Her mindset amazes me. It took me decades to be where she is now—free to dream, fail, and learn,” she added.
The mother and daughter tandem envisions their brand to grow bigger on the national scale. They aim to make Ala Deja Dejaly Collections a staple brand in every household in the country, and eventually in the international landscape. Along their journey, Priscilla and her daughter have encountered many hurdles. As a mother, she is thankful that her daughter learns how to face setbacks through the process.
Asked what she wants to impart to other mothers and daughters, or anyone who wants to start a business, Priscilla said, “Follow your heart, and do something other people aren’t doing. Also plan ahead and never give up on your dreams. Live in your imagination, because you have to create things in your mind first.”