While some people prefer going into physical locations to purchase items, most enjoy the convenience that online shopping offers. When you can order everything you want without getting dressed, wasting gas to travel, and while social distancing, it makes sense why more people are ordering online than ever before. And, while online shopping is nothing new, Shopping Roulette is a relatively new company aiming to provide consumers with an enhanced online shopping experience.
Developed by three European School of Economics graduates, Emilie Edberg, Joseph D’Anna, and Elia D’Anna, Shopping Roulette offers a gamified e-commerce experience to bring consumers together. It also gives the consumers a chance to compete against one another for the opportunity to win their shopping free of charge. While siblings Joseph and Elia had an idea of the company since 2012, it never came to life until after they met Emilie Edberg, a fashion entrepreneur who worked part-time as an event manager for an incredible company in London while organizing events for many familiar faces, including the UK Royal Family and the Kardashians.
“When I met Joseph and Elia at an event, we started talking, and they began telling me about all their neat tech ideas. The one idea that stood out to me the most was Shopping Roulette. I knew it could turn into something amazing for the consumers who are always looking for ways to enhance their shopping experiences,” shared Edberg. “We decided to collaborate to develop a revolutionary website that brings gaming and shopping together while giving consumers a chance to get items for free. It took time, effort, and a lot of adjustments to get to where we’re at today.”
Consumers can begin browsing through products based on categories and purchase them when visiting the company’s website. However, there is also an algorithm running in the background that groups customers together based on what they’re buying from the site. The algorithm then puts them in the roulette slot. Once a specific number of customers have purchased similar items within a set category, it’s time to spin the roulette wheel to see which customer will receive a full refund on their purchase.
“When customers shop on Shopping Roulette, they have a fairly good chance of winning and getting their items for free. The winners always get selected at random, making the experience fun for everyone while leaving consumers on the edge of their seats. Of course, they’re buying items they wanted in the first place, but then there is a real possibility of getting the money refunded to them and still getting the items for free. Who doesn’t love to get a good deal?” said Edberg.
With a new wave of consumers making purchases online, it was essential for Emilie Edberg, Elia D’Anna, and Joseph D’Anna to bring a unique experience to the industry. Shopping Roulette has quickly turned into a success. Emilie’s fashion experience combined with the tech experience of Joseph and Anna D’Anna has allowed the three to develop an innovative site that can change the way consumers shop online for the better.