CO2ign Art, a digital art website, is changing the way that we view the digital art medium. Founded in 2021 by Carly Rector, CO2ign Art offers the public a way to support their favorite artists or pieces without the use of NFTs or Blockchain. By screening artists upfront and by associating art with carbon credits through a digital signature, CO2ign Art is able to accomplish two major goals – a higher level of protection for artists and the reduction of carbon in our environment.
Digital art, simply put, is any art created with digital technology. This can be computer generated, drawn with vector graphics software, or even a scanned painting. Digital art is growing in popularity, in that the buyer can easily purchase a digital file, then display that digital file. It can be displayed on their own website or blog site, on their phone or computer as background wallpaper, or even on their TV screen. This eliminates the need for a huge amount of wall space to display your favorite art. With many younger people starting out in apartments, wall space is at a premium, and digital art is the solution.
In addition to saving wall space, CO2ign Art is also heavily invested in saving the environment. Without the need for traditional packing and shipping materials, CO2ign Art eliminates the environmental burden of producing physical products, and since each purchase also directly funds carbon credits, CO2ign Art helps reduce CO2 emissions. Carbon credits represent carbon that is removed or kept from the atmosphere. Each purchase funds credits from a specific project, and each credit represents one metric ton of CO2 not in the atmosphere. In addition, each buyer can see exactly what carbon reduction project their purchase credits went to. Furthermore, without the use of NFTs or Blockchain, they are furthering a positive impact on our environment by reducing the huge energy costs associated with NFTs.
The question on many minds is – why buy digital art when you can often just click on any picture you like on the internet and save it? It’s the same principle as paying for Spotify to listen to the music that you like. While someone may already be able to see and download an image for free, CO2ign Art allows them to say “I really like and identify with this artwork” in a way that directly supports the artist. CO2ign Art also offers a higher profit margin back to the artist than traditional print art sales. Plus, with their screening process for incoming artists as a further layer of protection, CO2ign Art helps ensure that the artwork is being presented by the original artist.
Digital art is still an up and coming medium, and CO2ign Art is excited to be a part of it. Helping artists by securing their work from theft, offering a higher profit margin for their work while also helping the environment sets them apart from the competition.