These days, there are plenty of ways to get customers to notice your brand—from flashy social media ads and website design to sponsored content and branded partnerships. With so many possibilities, it’s hard to know which marketing strategy will work best for your business and your goals.
One way to stand out from the crowd in this oversaturated market is through product packaging, which can offer your business an opportunity to grab the attention of potential customers and have them engage with your brand long after the product has been purchased. Check out these five ways brands create memorable unboxing experiences, or learn more about our custom product packaging services at Atlantic Packaging Solutions today!
What is Product Packaging
Product packaging is an integral part of any consumer-based business, whether it be food or electronics. This is how businesses inform consumers about their product and how they should use it when purchasing a new product for personal use. In some instances, business are even required to follow specific guidelines on a per state basis regarding minimum standards for labeling product packaging that appears on store shelves.
Importance of Product Packaging
While many consumers will recognize well-known brands, it can be difficult to impress them by a product’s packaging alone. Today, with so much competition for consumers’ attention, product packaging is more important than ever because it helps to set your brand apart from others on store shelves and online. It also serves as an introduction to your product, creating an experience that customers are sure to remember.
This post looks at how you can make sure that when customers receive their products in the mail or through delivery services like Amazon Prime Now or Postmates, they’ll want to share photos of their new purchase on social media—and not just because they love opening packages!
How to Create a Custom Packaging Experience
Customized packaging is an exciting way to connect with consumers, but it’s not always easy for small-business owners to make these luxury-level products a reality. Here are a few steps to create a memorable unboxing experience for your customers without breaking your budget or stressing yourself out too much!
1. Decide what message you want to send. Think about how you want your brand and product packaging to come across: premium? Luxurious? Simple? Knowing what impression you want to leave will help guide decisions down the line, such as whether to have custom boxes printed or choose materials that convey a certain look and feel. Whatever choice you make, try and stick with it; mixed messages can be confusing for customers and difficult (if not impossible) for manufacturers to fulfill consistently.
2. Know who your audience is. It’s tempting to think of customized packaging as a one-size-fits all solution, but that isn’t necessarily true. The truth is that different audiences value different things in their packaging experience, so it makes sense to cater to each group accordingly. For example, if you’re targeting millennials on social media, then using bright colors and unconventional shapes might work well for your brand. If instead you’re trying to appeal to older customers more likely to seek out recommendations from friends and family members, then using traditional shapes and muted colors might resonate better with them.
3. Figure out where to get started. Once you know what kind of packaging experience you want to provide, figuring out how to bring it into being can seem like a daunting task. But don’t worry—you don’t need years of graphic design expertise or even thousands of dollars in startup costs to make something special happen. In fact, many businesses start by looking at existing templates online and tweaking them slightly until they find something that works.
4. Keep an eye on trends. While it’s important to keep your branding consistent, you also shouldn’t be afraid to experiment with new ideas over time. Trends come and go quickly in today’s world, so keeping tabs on what kinds of packaging are popular now can help you stay ahead of competitors and deliver an unforgettable customer experience every time.