Kim Constable’s gentle Irish lilt stands in stark contrast to her aura of steely determination.
Having grown up in Northern Ireland in the 1980s, in an atmosphere of conflict and tension, Constable’s thick skin has helped to shape both her life and business. As the founder and CEO of The Sculpted Vegan, a multi-million dollar online platform that helps women get ripped without consuming animal products, Constable is also no stranger to overcoming challenges.
After all, the vegan lifestyle is not traditionally known for its compatibility with bodybuilding. In fact, the idea for The Sculpted Vegan was born after Constable’s fitness trainer was unable to help her create a plant-based nutrition plan, something Constable says was “uncharted waters” for him.
Constable has always been fit. A qualified yoga instructor, she went on to win an athletic bikini competition at the age of 37. Nevertheless, at some stage, the mother of four decided that she was too thin. “I started noticing that my skin was getting a little loose,” she says. “The only way to get the tone back was to build muscle to fill it in.”
Bodybuilding seemed like a logical next step. Growing up in a small town outside Belfast, Constable looked up to bodybuilders and their stacked physiques. “My Dad subscribed to bodybuilding magazines, and I had always admired the power behind those incredible physiques,” says the 42-year-old mother of four.
There was only one obstacle. Constable had been a vegetarian for the past 16 years and a vegan for a year before she decided to start training. “I’d read a book called The China Study that showed a direct link between animal protein and cancer, so I decided that being fit and healthy into my old age was more important to me than eating cheese.”
After her trainer told her he could not help her formulate a vegan nutrition plan, Constable set out to do her own research. Google proved to be of little help. She had to start from the ground up. Over the next four years, Constable experimented with plant-based sources of protein, as she sculpted her dream body.
From Ireland To The World
After discovering there were many other vegans out there just as confused as she once was about building muscle, Constable decided to step in and help. Without connections, investors, or social media following, she used her entrepreneurial spirit and a huge dollop of discipline to set up The Sculpted Vegan. And she sculpted her business, just as she sculpted her body—with a lot of determination, empathy, and foresight.
“Most people in business go about it all wrong,” the bodybuilding guru says. “They focus on trying to find more people for their programs, instead of more programs for their people. From the outset, I focused on supporting and serving my people more than I focused on finding more customers. This wasn’t a strategy, it’s just who I am. I know that when someone tries something new, they are vulnerable. They need support. When they realize that you truly care and you’re not just out to take their money, that magical connection becomes real.”
Once Constable set up her first program—an 18-month bodybuilding routine for women—things progressed quickly. Constable ended up making a million dollars in the first year of operations. Today, her online programs generate over $400,000 in revenue each month, and her fitness empire has a huge Instagram and Facebook following, and a popular iTunes podcast that attracts a 200,000-strong audience every month.
Realizing that different people have different goals and schedules, Constable offers more than 10 online programs specifically tailored to get women ripped without consuming animal products. Some of these include the 1-, 4- and 12-week shreds, 8-week butt camp, as well as the Jailhouse Shred for an “extreme transformation”. Those unsure which program is right for them can take an online quiz to work out what kind of fitness training will help them reach their goals.
Eager to share her tools for success with other women, Constable has also founded The Million Dollar Mentor, a platform for sharing her knowledge with other business owners and newbie entrepreneurs. “I really love coaching, and based on my own success I want to coach more women in business. I set up a private Facebook group last year that made more than $500K in its first seven days of opening. I closed it after seven days to concentrate on a small group of people that wanted to learn, and I’ve coached them in that group for six months. Empowering women to be successful is something I take very seriously. If I can do it, anyone can.”
Constable says that her goal now is to earn a billion dollars. And there is little doubt that her eight-figure business is well on the way to achieving this target. The Sculpted Vegan now also offers one-on-one coaching sessions with award-winning bodybuilding and nutrition coaches, as well as a one-stop-shop app for purchasing and tracking her training programs. There is also a line of custom fitness wear and apparel that can be purchased from The Sculpted Vegan online shop.
Constable is not ready to rest on her laurels. “We are also building the Sculpted Vegan University which will be an online video learning platform where members can take courses on nutrition, bodybuilding, and fitness. There will be both live lectures and recordings,” she explains. “In 2022, we will also launch a certification program for personal trainers and coaches who want to be certified in the Sculpted Vegan Training Methods so they can start their own businesses.”
Despite her ambitious demeanor, Constable is the first to admit that she is only human and that like everybody else she has had to learn the fine art of patience and perseverance. However, she also believes that she has always been destined for success. “I went to university and studied business but I spent most of those years partying. I drank and smoked and chased boys and learned nothing. So I don’t judge anyone who does those things, I did too, but I was always determined that someday I would be successful and earn a lot of money.”
In A World Of Fake, Be Real
She believes that there is a crossover between bodybuilding and business, in that when it comes to both you need to make a plan and work hard. “Bodybuilding and business have a lot in common; they both involve hard work and often failure. I love failure, I call it learning. Even though I stand firmly behind my goals, I’m not afraid to change lanes if something isn’t working.”
She doesn’t sugarcoat things for her clients, telling them not to buy her program unless they are prepared to put in the hard yards. “If you make up your mind to do something, it takes work, consistency, and discipline. Anyone can achieve anything they want but you can never let yourself off the hook,” she says. “Too many women sit home fat, unhappy, poor, medicated, and full of excuses. To be successful you have to dedicate yourself to hard work, and it has to be consistent.”
While Constable is unapologetic about her no-bullshit attitude, she also cares deeply about her clients’ progress and supports them along their fitness journey. “In a superficial world, we have lost the value of caring for others. We have forgotten that these are human beings we are interacting with, not online avatars. When you truly, deeply love your customers and want the best for them, you create loyal, raving fans. And these fans will naturally tell people about you because they want others to feel the way they feel as a result of interacting with you. And that’s the first step to dominating a space. Most entrepreneurs just don’t care about people enough. In a world of fake, be real. And you’ll naturally stand out from the crowd.”