ZhongAn, a Chinese insurance company, has developed a GPS tracking device for GoGo Chicken poultry farm. The device is suitable to fit around the chicken’s leg. Few sensors monitor some information such as chicken’s environment, food, and how much they walk to stay fit. ZhongAn named the product as Blockchain Farming, as it uses real-time recording technology of cryptocurrency to store data of chickens. Health information of chicken will not only be available to the poultry farm, but it will also be available to consumers via a mobile app.
GPS tracking device is a surveillance device which uses Ground Positioning System technology through satellite to track an object. The aim of using GPS tracking devices in chickens is to avoid food safety-related problems. The data collected through the device would also be helpful to detect earlier bird flu symptoms and source of the problem as well. Being an insurance company, ZhongAn also covers the agriculture industry. By installing the GPS device in birds, it is reducing its own risk and liability with the data it collects.
ZhonaAn has already fitted GPS devices in 100,000 chickens. They are wearing the same monitoring devices. ZhonAn has told that the devices will be introduced in 2,500 farms in China by 2020. The company is also going to involve facial recognition technology in poultry farm to make sure you are eating the same chicken which you had picked. The technology will aid in to improve the business of several farms. People will soon be able to track their free-range organic chickens which freely wander around outdoors.