In today’s digital era, for businesses to get ahead of their competition, it’s essential to build a brand online. Billions of people use social medial platforms daily, which means there are tremendous opportunities to increase brand awareness and in turn, increase revenue. Online brand awareness is one thing, but converting brand awareness into sales is another thing entirely. And combining the two on digital platforms in a way that feels authentic and genuine is one of the trickiest and most troubling challenges a business faces in the new age of digital marketing. Enter, Gigg. Many businesses are turning to social media experts to help guild them through the online branding process, and Gigg does just that. Gigg CEO Scott Warner has become one of the most trusted experts in the field, working with big musician names like Maroon 5, Tim McGraw, Carrie Underwood, and major corporations like Intuit, Vivint, Stance, and Solo Stove.
Scott understands how to build brands better than almost anyone else within the marketing industry. Both businesses and influencers alike turn to him for help with expanding their audiences and skyrocketing their social media engagement. He has personally been hired to help name, rename, and brand many companies, and has also trained and worked with many celebrities, athletes, artists, CEOs, and others.
Today, Scott focuses his attention on helping develop brands through Gigg, a company he founded that provides software to help brands grow and expand on social media. Gigg’s built-in tools and strategies not only attract and engage with followers, but helps turn them into quality leads and loyal fans. It provides effective ways to align with people, leveraging the social media landscape. The Gigg software was built based on experiences and ideas Scott personally tested out with many different kinds of brands. After optimizing it, he now offers the software to businesses and individuals who are looking to build their brands online.
Scott believes that there is simply no better way to connect with fans, customers, patients, or members than through social media. Thanks to Gigg’s exclusive and unique software, businesses and influencers have access to unique ways of engaging with their audiences, and getting them to engage with even larger audiences, not only leveraging their existing customers, but reaching a wider customer base as well.
Given how many people are spending a great deal of time at home these days, social media followings are growing tremendously, especially on Instagram. That should motivate people who want to build their brand to get on social media, and get more active on it. Gigg provides the leading ways for businesses to be there and be effective in growing their audiences and boosting their engagement rates.
Besides helping businesses, artists, and influencers get more exposure on social media, Scott focuses on leveraging social media for his clients so it can lead to their audiences feeling a strong sense of belonging. People are inherently relational and yearn for community. In a world that is more disconnected physically than ever before, a strong sense of connection is necessary to avoid mental health issues. In a way, Gigg helps people feel like they are a part of a family that a brand has cultivated from the ground up on social media.
It is Scott’s hope to help as many people as possible build their brands online and reap all of the rewards that come with that; increased following and engagement, organic digital conversations about their brand, and increased conversions. He has already helped many do exactly that, and does not plan to stop anytime soon.