Free University believes in the power of individuality. They want to inspire people to be fully invested in everything that they choose to do. They want to become a platform that people would come to when they feel the need for encouragement and a sense of direction. They’re more than just an apparel brand. They are a brand with a message that fosters self-development and self-investment.
The entire goal of the brand is to create a community of authentic individuals who are looking to grow and develop into better versions of themselves. Free University has a slogan that fully embodies its brand’s ideals. The slogan goes: “Enroll In You.”
In these trying times, it’s important to have a strong community of like-minded people supporting each other during their development journeys. It’s undeniable that many individuals are brimming with a lot of potential, and that’s where Free University shines through.
They utilize their brand to build a community of passionate individuals who will stop at nothing to achieve their dreams. The company is fully transparent with its supporters, and they never hold back any information. By providing a safe space for individuals to fully express themselves, Free University fully wins the trust of their audience.
CEO and founder of Free University, Darrian Collins inspires others through his own journey. He leaves no stone unturned as he shows all of the trials, errors, and the progression that has made his journey worthwhile.
Free University was conceptualized by Collins through his own personal experience. As he was helping a friend out with a business venture, Collins came up with a members-only brand concept and went straight to YouTube to start learning how to print on T-shirts. From then on, he purchased equipment that was necessary to fully jumpstart the business.
Collins wanted to spread his message to others, so he created an entire membership program for Free University. To him, the company isn’t merely a business venture. It’s a movement for self-growth and self-development inspired by his personal journey toward entrepreneurship.
Free University utilizes a unique members-only model, which initially caused doubts to surface in the minds of its creators, as it wasn’t entirely conventional. However, as of today, Collins has seen the immense rate at which their merchandise would sell out. The main benefit of being a members-only brand is that the company’s mission of spreading a positive message causes a deeper understanding among its members.
Through the brand’s level of exclusivity, the likelihood of a deeper understanding of the brand’s message is amplified. Individuals who have signed up for a membership at Free University know what they are supporting and the message that they are spreading to the world.
Collins sees the brand as a life-changing statement. Its positive message is at the core of everything that the business stands for. The brand creates a massive impact on the lives of others. It’s not just something people wear. It’s a place where people can go to in order to form collaborations with others.