The lifeblood of every successful business is customer satisfaction. No matter the market or ‘industry’ a company dwells in, the one variable constant for all businesses’ growth is people.
People are what makes a business move forward, backward, or go extinct. When a company is no longer meeting the customers’ needs, they lose customers.
“We are in the people’s business; we just happen to do mortgages,” Rahul said when he was asked about VINE Group. The London-born and Toronto-bred Rahul has years of experience giving financial advice to people, has worked in multinational companies, and is the COO of ModernDay Cannabis.
Rahul says that in all his years as a businessperson and a mortgage specialist, understanding people and treating them right is imperative for success. “One of my mentors told me the most important thing in business is trust, and trust can only be gained through knowing your industry inside-out and delivering on your word.”
The business world is getting tougher. Customers are no longer satisfied with being among the majority; customers are demanding that they be heard. The need for customer satisfaction at all levels of the sales funnel is so key right now that any business that misses the chance to satisfy a customer at any stage will lose money.
Social media and the internet is making customer service tougher. Companies now have to be on their toes because there is no room for mistakes. Negative reviews are now magnified and heavily go against a company’s reputation. And when those mistakes happen, dealing with the problems adequately without losing social currency is paramount.
Rahul says that there will never be any business success if companies continue to focus less on the customers. Essentially. customers have all the power. Look what is currently happening in the retail market, look at what happened to Sears.
Rahul Saggu opines that when a business masters the art of treating people right and continues to strive to be the best, it can rest assured that it will never run out of customers.
When a person is treated right, they will come back. Or even if they don’t return, they are most likely to make a referral. Stats have continued to show that word-of-mouth marketing is still the best form of marketing.
In the end, putting customers first, treating people right – with love and respect irrespective of social status, race, religion, or ethnicity – will lead to more customers. And more customers means more market share, sales, and profits.
People are the backbone of every business; treat the customers right!