The entrepreneurial mindset has been part of Jordan Bazouzi’s personality for a long time. When his YouTube channel reached 30,000 subscribers, Jordan was ready to see the potential of reaching a lot of people as a means to an end: putting in front of his clients the solution to their paid advertising needs, needs that many of their clients didn’t even know that they had.
“Many of our clients that come to us are making a couple of tenths a month just by having a good product or service, and they simply were not aware there was water there until we turned the tap on together and the leads started pouring in.”, he says.
Nu Reach Media, Jordan’s agency, has helped numerous clients go from 6 to 7 and 8 figures per year and consolidate as respected firms and recognizable brands in their niches by setting up their paid advertising campaigns based on creativity and solid principles.
Nu Reach Media offers a range of services across the paid advertising spectrum that go from social media advertising (Facebook, Instagram, TikTok, etc.), email marketing and design of creatives, to website optimization.
“All of our clients can expect to see no less than a 2X ROI over a 90-day slope, something we are extremely proud of.”, says Jordan Bazouzi.
But mastery did not come overnight for Jordan, who got in touch with paid advertising in 2018, and a year after…
And how do they deliver those results? Jordan lays down the fundamentals that have been part of Nu Reach Media’s DNA during these years.
Inform your decisions with data, not with assumptions
Jordan client’s so often had been stung by agencies that spent a year of their time delivering nothing because they sell people marketing lingo that covers up a lack of real know-how, when in truth, there is a difference between superficial knowledge and expertise, and that comes with testing and gathering data.
“We work with what we know, but we are always trying new strategies and getting the data from them, that’s what lets us stay on top of the ever-changing landscape and rules of digital advertising”, says Bazouzi.
Keep things simple and move the needle down
Being efficient with the client’s budget means focusing on extracting all the juice from the channels that are already working by honing the strategy based on the data, instead of spreading the clients money on every available channel and sloppingly throwing ads out on all of them.
“It just doesn’t make sense to be in multiple platforms if you are not maximising one and you have a limited budget.”, says the Founder of Nu Reach Media.
Understand and accept your clients needs and goals
The fact that an agency needs to worry about going overboard speaks volumes about their capacity to scale their clients’ sales and revenue, but sometimes it is important to accept the fact that there are clients that are not ready to scale so aggressively or that are at a stage where they need to just keep things consistent.
“Some of our clients are like that, they just want to make sure they have a proper process that keeps giving them leads consistently, and we can work with that.”, states Bazouzi.
Do the job for your clients and become their in-house agency
Jordan’s business is a lot about strategy and giving his clients a clear direction to where they need to invest their paid ad budget, but that’s as far as it goes most times in terms of the details. More often than not, his clients neither have the time nor the energy to learn the process that is needed to implement an effective advertising strategy and the technicalities, all while keeping their businesses running.
“Even if you have some idea of how to do it, there is so much work when you get into the details of how to make the strategy work, designing the creatives, the details of how every platform works, and the tricks and workarounds that our clients simply don’t want to know about all that. That is why, instead, we aim to get to know our clients’ businesses so well that we can become their “in-house” agency.”, he says.
The little details that make a huge difference
The difference between median and extraordinary results comes from fine-tuning every detail, from the way you design your creatives to the delivery process that let you take advantage of workarounds or optimise the reach of your campaign based on a deep understanding of the platforms’ algorithms, the habits of your target audience, and so on.
“The details of the process you follow from making the creatives to releasing them, the way of using the different tools, the timing and the way you adapt the process to your client’s audience makes a huge difference”, Bazouzi states.
Know when you can help, and know when it is not the right time
There are many things outside of an ad agency’s control: the refinement of the product offer, the internal processes, the company’s policies related to the service they offer, and many others. You need to know when you can help better and really detonate your client’s potential, or when perhaps it’s just not the right time.
“We aim to only serve those that we work with to the best of our ability. If we are not a great fit for your company, we will not offer you our service on the call.”, says Jordan.