Most industries today are turning towards digitalization as entrepreneurs and professionals have become increasingly aware of the potential growth and scalability it offers.
Among these industries is the health and performance space.
People have become more conscious about the importance of fitness, the prevalence of performance enhancing practices among elite athletes, and the benefits of optimizing hormone levels, and this has resulted in more demand for high quality information on related content.
In most niches there are individuals who are seen as authorities in their space.
In the hormone replacement space, the experts are few and far between, and it can be very difficult to find high quality information as it is still a relatively obscure topic.
Derek has managed to intertwine his passion for optimizing health and performance with entertaining mainstream appealing content, setting himself apart in the niche and bringing more attention to it from gen pop.
Derek dedicated almost a decade of his life to self-improvement and digging into obscure research to learn about things very seldomly discussed on traditional men’s self-improvement channels.
In 2016, he took the plunge into social media and started his brand called ‘More Plates More Dates’.
He describes it as a “one-stop-shop” platform for men’s self-improvement.
He started by posting blog articles on his website.
Shortly thereafter he started posting videos online as well, mainly on his YouTube channel.
Over the years his online presence has grown substantially enough that he is regarded by many as an expert in his niche.
He attributes this largely to his strict adherence to a frequent posting schedule.
Late-2019 Derek started posting videos on a full-time basis, and this is when things really started to snowball.
Derek is clearly passionate about the topics he covers, which is likely why viewers resonate with his content so much.
He also has a lot of unique personal experience that brings a very interesting element to his content.
The most notable being where he logs personal experiments to find answers to obscure questions that research simply doesn’t exist for.
He brings compelling and cutting-edge research to a small niche of intelligent viewers that appreciate science-based deep dives into obscure literature, but also posts about relevant trending topics to appeal to the masses.
His interpretation of the self-improvement niche is that there are very few individuals finding creative ways to bring innovative information to the mainstream in an entertaining way.
It has become clear that his goals have shifted towards trying to fill that void.
While most self-improvement channels will cover topics like fitness, dating, productivity, Derek tries to also intertwine relatively obscure topics like biohacking, performance enhancement, longevity, hormone optimization, and even hair loss prevention pharmacology into a frequent posting schedule.
There is an expansive range of topics that Derek covers on his website, ‘More Plates More Dates‘ and the aforementioned topics just scratch the surface of some of the information he has brought to light about overall human performance.
In addition to his YouTube videos and written articles, he also publishes his content on other social media platforms, including an audio only podcast for those who prefer to listen instead of watch.
Some notable business ventures that have branched off of Derek’s work includes the supplement company ‘Gorilla Mind’.
He launched it in 2017, and it is centered around Nootropics, pre-workouts, and other formulas he designed to support specific elements of human performance or health.
There is a lot of buzz around Gorilla Mind this year, and its trajectory seems to parallel Derek’s influence in his niche.
He also owns a hormone replacement therapy (HRT) clinic, which he stated has been a goal of his for years now.
His clinic is focused on providing concierge-level health care in the HRT space.
On the back of Derek’s expertise and growing presence in the industry, his consultation services have become highly sought after, which has afforded him the opportunity to work with high profile actors and professional athletes.
Derek is currently closing in on 200,000 subscribers on YouTube and has managed to create a robust brand that is focused on pioneering content about lifestyle, health and hormone optimization.
On asking Derek about his current dreams and aspirations, he says, “My main goal is to exponentially grow my following so that I can educate on a much larger scale about the topics that I am passionate about.”