Do you want to see more views through YouTube?
Do you want to establish your brand with YouTube marketing methods?
Do you want to buy YouTube subscribers?
If so, you have to understand the driving force that powers YouTube that has the power to turn its creators from being a complete failure to an entrepreneur. The engine that powers YouTube’s incredibly successful video platform is:
The robust YouTube algorithm.
According to marketers, “if you have the backing of the algorithm, there’s no one stopping you.”
Do you know the reason?
Based on research, 81 percent of American YouTube users claim to go to YouTube videos recommended through the algorithm.
Additionally, 70 percent of the time, users watch videos suggested to them by the YouTube algorithm.
The data proves that working in sync with the YouTube algorithm can yield more tremendous advantages than working against it.
The real issue is how to make your videos more effective to reach an astonishing amount of viewers?
Before we go into the details, it’s essential first to understand the fundamentals of the YouTube algorithm to ensure that it becomes easier to comprehend the process of optimization.
What exactly is the YouTube algorithm?
Since its inception in 2005, YouTube has tried to be a bit mysterious in its algorithm. The company has revised its algorithm numerous times due to its popularity over the last 16 years.
The main goal of the algorithm is to offer users a better experience. YouTube claims its algorithm is a “Feedback loop in real-time that recommends videos to individual viewers according to their different interests.”
However, things weren’t like this when it was first introduced. Let’s go back to look at the changes in the algorithm from the beginning.
We’re going to go over the development of the YouTube algorithm to help you have a clear idea of the changes that occurred to the algorithm periodically.
YouTube Algorithm’s Timeline from The year 2005 through Present
The first video was uploaded to YouTube in 2005. It currently has more than 2 billion users and more than 500 hours of video uploaded each minute.
What did the algorithm improve from one film to 500 hours per minute? Let’s fill in the gaps.
All it was about Views (2005-2012)
The quality of user experience was not YouTube’s goal from the beginning. In the first seven years, the site rewarded videos with a more significant amount of clicks or views.
However, content creators took advantage of this algorithm method and tricked users into getting more views due to:
- Clickbait video titles
- Eye-catching thumbnails
YouTube users were annoyed by the experience. Over seven years, they’d achieved new heights. With more than 72 hours of videos uploaded each minute, YouTube has become the latest trend.
The company saw a dramatic increase in the number of its users. To maintain the trust of its customers and keep them on their toes, YouTube realized that there was a need for tweaking its algorithm.
Start of the Watch Time (2012)
To combat this squandering of views and clicks views and improve the customer experience, YouTube launched an updated version in 2012. They emphasized videos that received more attention; they also considered videos that viewers are interested in watching and ultimately cause users to stay longer on the site.
Most content creators have increased their video durations to keep viewers engaged with their videos for longer, thus increasing the time spent watching. But, YouTube wasn’t able to give the user what he wanted.
The introduction of Machine Learning (2016)
Machine learning revolutionized the user experience for a YouTube user. In 2016, YouTube gained a foothold by introducing a white paper.
The paper explained how YouTube would use machine learning and deep neural networks to improve the recommendation algorithm.
They were, however, a bit in the dark, much like Coca-Cola has a secret ingredient. With all the technical jargon, it was a bit complicated to comprehend what it was referring to. If you ask your tech-savvy friend to explain what’s going on, The best they could know and say is that YouTube is aiming to improve your user’s experience.
It’s unclear what’s underneath the algorithm’s hood, but we are confident that YouTube has its sights set on enticing users with engaging, valuable content according to their desires.
What has happened between 2016 and 2022?
Several concerns have been floating around YouTube about the types of content that YouTube’s algorithm recommends. To answer all the raised hands, YouTube claims that the adjustments made at the beginning of 2019 to their algorithm have reduced 70% of the number of people who view “borderline” content.
“What’s that?” you might be thinking. The content is legal within YouTube guidelines, but that is misleading and dangerous.
Susan Wojcicki, YouTube’s CEO, has stated that YouTube has taken all responsibility and is taking its duty seriously to stop disseminating potentially dangerous information. Additionally, YouTube’s algorithm removed the monetization of videos that referred to the presence of a new coronavirus.
There’s a constant change taking place in YouTube’s algorithm, and when you’re an experienced YouTube creator, You need to be informed about it. As a creator, it is essential to ensure that you are thorough with your content, do not break any rules, and never surpass the limits in any dynamic situation like coronavirus.
If you do not adhere to the guidelines If you don’t follow the guidelines, the YouTube algorithm doesn’t pay attention to the revenue you’re making and will immediately remove your channel or video if it detects something offensive. After 16 years of progress, what is the algorithm operating today?
What is YouTube’s Algorithm function in 2022?
We know what YouTube has to say concerning its algorithm.
It is a two-pronged approach to achieving it.
- First, locate an individual’s video recommendation that matches their preferences.
- Second, ensure they are hooked to the platform.
Although the algorithm is based on video performance, it constantly monitors users’ behavior to ensure better outcomes. In the end, the YouTube algorithm has an impact on the recommendation streams as well as search results. How? Let’s discover.
YouTube Algorithm Influencing Search Results
Our search results are heavily affected by YouTube’s algorithm. As you can imagine, if you type in “games to play in the US” and one member of your team is searching for the same result, the results will differ.
The main factors that can cause your video to appear in search results are:
- Video’s comments, likes, watch time, and so on, which is your total engagement.
- The title of your video, the keywords, description that refers to the metadata, and whether it is in line with the query type of the user or not.
With videos that are recommended, There’s a difference.
YouTube Algorithm that Influences Recommended Videos
The algorithm is a two-step method of recommending videos to users. It first ranks videos based on the data of their analytics performance. (Videos with a trend are ranked first.)
It matches videos based on users’ history and similar content they’ve previously watched. The goal is to connect users to the videos they’d like to see.
Therefore, they will spend longer on the site and consume the most ads they can. Now you know about the final purpose of YouTube’s algorithm by 2022 and how it will improve user experience.
As a content creator and creator, you would like the algorithm to work for you and not in your favor. What can you do to increase the organic traffic you get in a fast-paced and competitive YouTube environment?
5 Tips to Make The Algorithm Work for You
Here’s how to be a good sport with the algorithm and obtain organic results from the YouTube campaign:
1. Video Description is one of the most underrated weapons
The description you see beneath your video when uploaded could be a goldmine for you. Don’t make a mistake with your description of the video.
It is essential to create a compelling and SEO-focused video description is essential to ensure that the algorithm can discern the video’s intent.
For example, in the above image, you can see that a user searches the keyword, and then videos with the exact keywords in their descriptions or related to the keywords will show up in the search results.
After conducting the proper keyword research, you can then incorporate these keywords into the natural language to improve your chances of being visible on YouTube’s SERPs. The other tip to boost the reach of your organic content is:
2. Being Consistent
Being consistent with the consistency of your content can help you to get to the top of the list and be a part of the YouTube algorithm. Continuously providing the best value to your viewers will eventually allow you to grow the number of subscribers you have and your engagement.
Alongside being congruent with your uploads, you must also show the sameness in the tone of your brand’s voice and the colors and personality.
For instance, The Channel First We Feast has been consistent with how it uploads videos, its approach, etc. When we look through their grid of videos, it is clear that the channel is about food and celebrity.
Anyone passionate about both of these things and who continues to search about it will be able to receive recommendations for this channel because of YouTube’s algorithm.
Making your video appear in search results or the recommendation stream is not enough; it is also necessary for viewers to click on your videos to watch them.
3. Improve the Title as well as Thumbnail
Metadata and your video engagement, and other factors will allow you to get noticed by users in search results or recommendation streams. There will always be others content creators like that, waiting to click. Making sure your video’s title is optimized and creating attractive images from social media to use as thumbnails will assist you in gaining the attention of others.
Additionally, it would help if you tried to include keywords in your video titles or in the thumbnails of your videos to increase the click-through rate.
Remember that optimizing can only be achieved through constantly testing, so you should keep exploring different titles and pictures to see which ones are working and what are not.
After the viewer clicks on to view your video content, the user ought to be riveted to your content immediately because you do not want to experience more bounces. So:
4. Keep your audience interested
If you can entice your viewers for an extended period, you will surely see an increase in the time you spend watching and other engagement measures. If your entertaining content enthralls people, and you request them to send it to their families and friends, word-of-mouth marketing will begin to benefit your business and will do wonders for any creator.
What’s more? The YouTube algorithm is intelligent enough to notice this. Another option is to encourage them to look at other of your videos. This will enable them to watch increasing amounts of your content to keep them entertained.
More engagement, more the number of viewers, YouTube algorithm will start placing your videos in the recommendations section of users when your videos are included being recommended by newly-enrolled users, no hindering you from enjoying your YouTube success.
As in the video below, After completing one video, one can switch to the second video from that same channel. It’s just like internal linking within the blog post. Also, make sure to include cards in your tapes too.
Now, we present the top tip we’d kept for the end.
5. Relevance is the Weapon you’ll use
Being relevant is among the essential aspects that every social media platform, including YouTube, is severe. They strive to provide an excellent user experience to make sure they remain loyal to their site. If you’re not creating relevant and valuable content and relevant content, you’ll end up in the dust.
You are aware that the algorithm has changed in the past 16 years and how necessary an excellent user experience is to YouTube; therefore, ensure that you produce relevant content that provides users with an improved experience for users in terms of quality.
Nothing is hindering your success if you can do this to your intended audience.
You are now able to unlock the power of the YouTube Algorithm
As the YouTube algorithm becomes more sophisticated each day through machine learning and artificial intelligence, there’s no way you can do to evade the rules. If you attempt to trick it by using tricks, you’ll be in the dark in the end.
Now that you are aware of how to harness the potential of the YouTube algorithm to grow your channel, make sure you optimize your YouTube campaign by using this insight. Suppose you have already created an improvement; let us know which improvements were most beneficial for your channel.
