Dating and matchmaking don’t automatically get categorized as a scientific endeavor. Still, one company called Connectricity is out to change that by taking a more measured and systematized approach to matching couples. Led by dating coach and professional matchmaker Trenia Norford, the love matching service is on its way to becoming one of the country’s most successful matchmaking services.
We live in a time where technology has removed the personalized aspects of matchmaking. Dating apps have users swipe left or right with nothing more than a profile picture, which probably isn’t realistic, and some basic details to go by. That’s where the services of professionals like Trenia serve an unmet need.
Not all people view dating from a casual perspective. Some are looking for true love and long-lasting commitments, which many men and women today struggle to find the fast-paced cookie-cutter method that most people use. Norford is out to show a different way that takes the rigid accuracy of research-backed relationship sciences and the personalized approach of an empathetic relationship coach.
One of the undeniable competencies that Connectricity has is that it’s owned by someone who loves the idea of love. Trenia Norford interned at a talk show that introduced her to the inner musings of the chic culture surrounded by relationships, dating news, entertainment, and lifestyle. After graduating college, Trenia worked in publishing as a production manager for some of the top publications in the New York area. Later, she would get into finance for a season, though she always felt she wanted to be more.
In 2009, Trenia married her best friend, Brad, later convincing her to move with him to Chicago, IL. In 2010, she packed her bags and lovingly gave up all she knew to start a family with Brad in the windy city. Two years after moving, she discovered professional matchmaking and thought she would give it a try. Norford studied at the Matchmakers Institute—School of Matchmaking and Relationship Sciences and earned a certificate as a professional matchmaker.
It didn’t take long for Trenia to discover that the field was her zone of genius. So she started Connnectricity, a company that helps bachelors and bachelorettes find the man or woman of their dreams, fall in love, and live happily ever after.
Connectricity follows a highly systematized process to match someone with their soulmate successfully. First, clients go through a thorough discovery session where Trenia learns all she needs to know to fully understand a person and what qualities a perfect match would have to hit things off and adjust to each other well. Secondly, Trenia finds the match either through her network or the community of hundreds of other professional matchmakers she collaborates with to find someone a great match.
The company’s services have helped clients avoid countless hours searching for dates online and several heartbreaks that come after they realize the person they found isn’t the one. Now, Trenia has matched countless people with others with whom they have now built meaningful relationships with.
Connectricity continues on its mission to help its clients achieve more happiness and fulfillment by using its high-converting workflow to find someone’s perfect match and get them together to test the waters.