There are some essential elements you will need to be aware of and apply when designing and marketing an ebook. The choice of the title is definitely the first element of the book. It is not a design element exactly but something that cannot be overlooked at all as every other element will be based on this one. The reader judges the book by the title first.
Below are the elements as discussed by BookWritingExperts which you definitely need to work on while designing the ebook,
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An interesting title with a description title is a must
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An illustration adds to the overall attractiveness of the book
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Choose the colors wisely and make the titles easy to read
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Organize & differentiate between content assets using iconography, color schemes, or tags.
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Have clear distinction between each chapter
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Add social sharing buttons on every page of the ebook
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Pay attention to the font and size of the words
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Photographs and artwork supporting the content of the book works great visually.
An interesting and descriptive title will indicate the reader what they can expect inside the book. When designing the cover look for visually appealing designs that reflect your brand style too. You can look for visual content on social media platforms like Pinterest to get an idea of how to go about it.
Your ebook design will also be all over the social media like on facebook, Instagram etc when being promoted thus visual design is definitely important when designing the ebook. A lot depends on the business, industry and your personality. Take it all into account when designing the book.