Social networks and platforms are a cornerstone of our communication today. But they are vital not only in terms of making friends or becoming an influencer but also in holding and promoting one’s business. Brands are striving to catch their audience’s attention in all the places possible. And YouTube is not an exception.
Is this struggle real?
YouTube is the largest video hosting platform in the world. There are literally billions of videos there. Do you think you have no chance to stand out? Not at all! Just read this article with amazing tips and advice from our social media experts on how to increase views on your channel. After that, you will know that everything is possible.
And if you are generally concerned by your channel ranking, one more good thing you can do is to buy 500 views on YouTube to be sure that your blogger path is as smooth as possible. These views come from real accounts, which create an organic boost of your traffic.
It may seem like an obvious statement, but unfortunately, many brands neglect this part for a reason unknown. But your goal is to make as many views as possible, so you should definitely work on the visual and audio parts of each of your videos. Professional camera and lighting, aesthetic setting, interesting script – all of these make your content unforgettable for your audience.
Damien Hong – “What can I say here? Just always remember – content is King. Work according to this rule, make it your motto, and you will succeed.”
A catchy thumbnail
You may wonder how this small picture can increase the number of plays. In fact, everything is crystal-clear. Did you know that most users click on the video only because of the thumbnail? Why? It is the first thing a user can see when finding a video to watch. A bad thumbnail can spoil the first impression, even if you get the best content on the platform.
And, of course, it should correspond to certain criteria:
- It should be of high quality.
- It should be visually appealing (colors, fonts, and so on).
- It should be somehow intriguing.
Damien Hong – “Don’t judge the book by its cover rule doesn’t work here. You really need to work on your cover to make people feel the urge to watch your amazing video as soon as possible.”
An attention-grabbing headline
Not only a thumbnail but also your headline is an element that makes your video worth watching. Do you read online newspapers and magazines? If you do, what is the first factor that influences your decision to read one or another article? Of course, it’s the headline. The same works for YouTube. People also decide whether they want to watch the video by its headline. So make sure it’s neither long nor short and really engaging.
Damien Hong – “A bit extreme but still workable tip – make your headline a bit click-bait. But overdo it because you don’t want to appear as a low-quality tabloid. Give your viewers a room for a guess what will happen next.”
Tags are vital in any social media platform. For YouTube, it is extremely important because it’s the second-largest search engine in the world. So if you want your video to be found, you have to work on your tags. They have to be relevant to the content and not very trite. Otherwise, your video may get lost among others.
Damien Hong – “If you struggle to find the relevant keywords, use some tools that were created specifically for this task. Even if you are not a SEO professional, you can become it just for a moment. It will really save you time and money.”
Optimize your description
SEO optimization is a basic thing to take care of if you want to promote your videos effectively. It means working towards a better ranking of your content in search engines. There are so many elements of search engine optimization, but for increased views, first of all, you need to optimize your description.
First of all, you can put some relevant keywords there. It will be beneficial in terms of algorithm working. Secondly, you will have to provide essential information about your content. It will be useful for your potential viewers.
Damien Hong – ‘You can have the best content out there, but if you don’t master your SEO or completely ignore it, things will never work out. YouTube is all about the algorithm, and sometimes it is very difficult to please. But if you follow all the basic SEO rules, it will definitely notice you.”
Create a transcript of your video
Transcripts are really important for YouTube. There are many reasons for it:
- Not all people speak the language you speak. Choosing a couple of the most widely-used languages in the world, you can connect with millions of users. This way, you will definitely increase the number of views because your audience will broaden.
- They help your videos rank better. Yes, transcripts are crucial in terms of SEO, just like titles and keywords. Why? Because while working on your video, the YT algorithm will process your transcripts as well. It will definitely find some keywords there.
- With transcripts, you will communicate your message more clearly. It’s a fact that people perceive information so much better when they read it. So take advantage of this fact.
Damien Hong – “Let’s be honest, all of us are a bit lazy even on social networks. Sometimes people are too tired or not very concentrated to listen to the content of your video, and it’s really fine (maybe a bit offensive, though). Why don’t you make their life a bit easier by providing transcripts? Just make sure that they are not auto-generated because they sometimes make awkward words.”
Promote your videos on other social media platforms
The reason is obvious – you will get more exposure and more views. You definitely have a certain audience on your other social networks, so it’s time to engage them too. Just share the links to each of your new videos on those platforms, and you will see the magic happening.
By the way, Twitter, Facebook, Instagram, and LinkedIn are the best platforms for promoting your videos. However, make sure that the content is appropriate for specific platforms like the last one.
Damien Hong – “Cross-promotion is the key to success. I bet that you have a great Instagram page or Facebook group. Connect them with your YouTube channel. Your fans on other platforms will be happy to get even more content from you.”
So, as you can see, getting more views on YouTube is possible even if you have too many competitors. Just trust our expert and your intuition, and you will succeed on YouTube in no time!
But it’s not only about advice. No matter what your sphere is: fashion, cinematography, or cooking, there is always something that will really interest your audience. You just need to make sure that you did your best when working on your content.